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Crisis decisions cannot wait.

Prepare your team, retain response capacity or bring structure to an active crisis.

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Kuala Lumpur · Asia

Response capacity, reserved in advance.

Choose an annual bank of hours and direct it to the work that matters most at the time. The retainer provides continuity across preparation and response; scope, availability and use are agreed in the engagement terms.

50hours

Essential

A focused allocation for plan review, priority advice and a defined preparedness workstream.

100hours

Embedded

A broader allocation for plan development, exercises and advisory support across the year.

200hours

Extended

A deeper allocation for multi-team preparation, recurring exercises and incident-response support.

Use the hours where the risk is.

Hours can be allocated across the five agreed service areas as needs change. If incident support is not required, remaining hours can be directed to agreed training, exercises, policy work or preparedness reviews within the engagement period.

What the retainer provides

  • An agreed annual bank of advisory hours
  • Flexible allocation across preparation and response work
  • Agreed outputs such as plans, briefings, exercise reports or response materials
  • The option to direct available hours to agreed training or preparedness work

Five service areas

01

Cyber and data breach coordination

Management structure and stakeholder coordination alongside qualified technical and legal advisers.

02

Crisis communications

Holding materials, stakeholder priorities, approval routes and spokesperson preparation.

03

Scenario planning and exercises

Practical scenarios that test decisions, escalation and cross-functional response.

04

Policy and procedures

Crisis policies, response plans, escalation criteria, checklists and review cycles.

05

ESG and sustainability issues

Preparedness for stakeholder scrutiny and operational issues connected to published commitments and reporting processes.

Three foundations. One operating system.

Training, internal capacity and usable plans should reinforce one another. Each programme is scoped to the people who will make decisions and carry out the response.

01

Training

Focused sessions for leadership, crisis teams, communications teams and designated spokespersons.

  • Desktop and tabletop exercises
  • Active-response decision practice
  • Crisis communications and spokesperson preparation
02

Capacity building

Develop the internal roles, routines and judgement required to coordinate a response without depending on one individual.

  • Team roles and escalation authority
  • Decision, meeting and record-keeping routines
  • Cross-functional coordination
03

Policy and plans

Create concise working documents that connect governance requirements to the actions a team must take during an incident.

  • Crisis policy and management plan
  • Communications and stakeholder procedures
  • Scenario plans, checklists and review cycles
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Unclear authority becomes delay under pressure.

Malaysia’s disclosure and resilience expectations are becoming more demanding. Preparation helps leadership teams connect governance requirements to decisions, records and communication during an incident.

01

Listed-issuer reporting

Bursa Malaysia’s sustainability reporting requirements are being aligned in phases with the IFRS Sustainability Disclosure Standards. Scope and timing vary by issuer group.

Securities Commission Malaysia · NSRF

Do not wait for an incident to discover that the plan, the team and the decision process do not connect.

Practical guidance.

Direct guidance on crisis plans, response decisions, communication, continuity and data breaches.

How to build a crisis management plan

The roles, escalation routes, decision records and exercises that make a plan usable.

Read the guidance

Malaysia data breach notification

How to organise the legal, technical, operational and communication workstreams.

Read the guidance

The first hour of a crisis

Governance, fact verification, decision roles and communication priorities during the initial response.

Read the guidance
View all resources

Leadership.

Senior advisers with experience in business, media and stakeholder engagement across Asia.

Nordin Abdullah

Founder

An Australian business leader with more than 30 years of experience in Asia. Nordin established Crisis Management Centre to advise organisations on crisis preparedness and response.

Ruzanna Muhammad

Editorial & stakeholder engagement

An editor and moderator working across public-interest issues, digital resilience and critical value chains.

Public work you can review before engaging us.

Book · Nordin Abdullah

Reputational Security

Nordin Abdullah is the author of Reputational Security, the first title in his Strategic Crisis Management series. It examines reputation as an organisational security asset amid misinformation and influence operations.

View the publication record
LinkedIn · 20 November 2025

Introducing Reputational Security

Read Nordin’s own announcement of the book and the crisis-management questions behind the series.

Read Nordin’s post

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+603 2731 9226contact@crisismanagementcentre.com

Level 35-02 (East Wing), Q Sentral2A Jalan Stesen Sentral 250470 Kuala Lumpur, Malaysia

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